Information on creative approaches to sponsorship marketing, marketing strategies, branding, events management and advertising.
Corporate sponsors require a good return on their financial investment whether selling products and services or building brand loyalty. Your offer must afford the sponsor the prospect they desire.
To develop meaningful sponsorship value you must have a clear understanding of your objectives and potential sponsors requirements.
Read MoreWhat are the initial steps you take to ensure you are “sponsorship ready”?
The two initial challenges you will undertake is developing an offer that will give sponsors a good return on their financial investment. The second challenge is getting the attention of a sponsor when you don’t already have a relationship with them.
Corporate sponsorship is an extremely competitive domain. Corporations are overwhelmed with proposals and requests asking for financial assistance to in-kind support.
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